Efren C Pascual
Chief Executive Officer
LINK in the Philippines is led by Efren Pascual. Efren is a vastly experienced business owner having operated ventures in retail, wholesale, manufacturing, construction and hospitality sectors both in the Philippines and overseas. He has owned businesses independently and multiple stores as a franchisee.
Efren has previously owned and operated four franchise stores in Auckland. His affiliation to one of the world's largest home entertainment group had provided him an extensive understanding of the franchise system. During his later years with the chain and because he was driven, dedicated with a competitive spirit, he was invited to be part of the executive committee with the primary task of creating marketing strategies suitable to each franchise store. The committee successfully represented all 42 New Zealand stores that time.
Efren first-hand experience with Business Brokers when selling his own businesses revealed the valuable support, assistance and services that they provide. He became a LINK Business Broker in Auckland, New Zealand and developed a high level of expertise in guiding business owners and buyers in a wide range of business categories through the acquisition and divestment process. Local community leadership experience and excellent communication skills equip Efren well to relate to people with varying social and cultural backgrounds and at all levels of business management experience. .
After fifteen years in New Zealand, Efren returned to Manila in 2016 and established the LINK Business Brokerage in the Philippines. Efren is an excellent guide and mentor for the growing team at LINK Philippines. He is highly competent in various business categories with insider knowledge relevant to many business sectors, to include specializing in franchises and independent food business. Efren has created an excellent customer-focused culture within the company for the business buyers and sellers to experience.