Top Grossing Restaurant/Cafè with Strong Digital PresenceListing: #OR00271
About this Business for sale in RizalTop Grossing Restaurant/Cafè with Strong Digital Presence
Imagine a café where you can find comfort in your own corner.
Located east of Metro Manila, this café was conceptualized and created by a couple of millennials. The café is not about coffee alone. They employed a professional barista to create blends unique to their café. Beyond the coffee, they engaged a chef to create a menu that paired well with the coffee. A perfect match as the café became a food destination. It became one not by accident but by design.
The couple translated their knowledge in online selling and advertising to create a brand for their café. Creating awareness was easy for the owners. The café’s Facebook page has almost 20,00 likes. In addition to the digital footprint, they also used their advertising experience and network to get their cafe featured in seven TV and radio shows, seven articles in major broadsheets, and eleven online publications and blog sites. This has resulted to a steady repeat clientele.
The estimated media value of all the exposure generated is about ₱10 million. It is the value of the exposure that accrued to the café. The owners generated the media value without paying for the exposure. It was done through a detailed strategic plan, a unique concept, media angle and scoops, and persistence. You would need to spend about ₱1 million to duplicate their efforts.
Start-up costs are estimated at almost ₱480,000. These include kitchen and dining equipment and tableware and flatware. Disposable items only accounted for less than ₱15,000.
2018 operations were affected by the TRAIN law and the influx of food parks in the area. The cafè survived both.
Visit the café to experience that make-yourself-at-home aura, like going to a friend’s house to chill. This café is waiting for a new owner as the millennials hop to a new venture. You need to be a people-person as the owners want to make sure you will take care of their employees. Don’t worry they will stay around to teach you the ropes of digital marketing.
*Information prepared as provided by Seller. Buyer is expected to conduct due diligence.
+63 2 7900 8000
+63 917 887 4539
*Profit: Sellers Discretionary Earnings, also known as EBPITD (Earnings Before Proprietors Compensation, Interest, Tax and Depreciation). This is the estimated total discretionary earnings (profit) for a business, usually based on historical trading.