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Gino Cruz

Business Broker

Phone: +63 2 7900 8000
Mobile: +63 917 844 8771
Office: Manila-Ortigas Center

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Did you know that simply knowing what areas of your business you can improve on helps increase the value and attractiveness of your business by 70%? There is so much more than just the bottom-line when it comes to valuing your business; and knowing these areas do more than just to “estimate value” – it creates value.

Gino believes that valuing a business is combination of art and rocket science – it's seldom a straightforward process, often comes in a range of outcomes, and is relative across observers. It takes years of experience to learn and appropriately assess business value from a combination of future returns, risks, and various tangible and intangible factors; and as value is relative, it takes even more years to be able to bridge the “value gap” between a seller and a buyer.

Armed with a decade of experience in handling mergers and acquisitions, Gino managed nearly 100 deals in various industries such as real estate, shipping and logistics, infrastructure, mining, manufacturing, healthcare, microfinance, F&B, hospitality, and SMEs, among others.

What does this mean to you? Choosing him as your business broker would mean that you will be benefiting from his extensive experience in due diligence, capital raising, valuation, financial modelling, deal structuring and deal closing.

Gino began his M&A career at the country’s leading auditing firm SGV & Co., a member practice of Ernst & Young. He then joined the private equity practice with KGL Investment Company, an investment advisory firm managing $100 million Port Fund – one of the best performing private equity funds globally.

Gino is a born-again Christian, holds a degree in Accountancy from De La Salle University, is a Certified Public Accountant and is working towards attaining his Chartered Financial Analyst designation.

Gino co-brokers with Clara Ibanez.  Her full profile can be accessed within this site’s section.