Link Business

Business Brokering Defined

Business Brokers (in some markets called business intermediaries) assist buyers and sellers of privately held businesses in the buying and selling process. They typically estimate the value of the business; present and advertise it for sale with or without disclosing its identity; handle the initial potential buyer qualification interviews, discussions and negotiations with prospective buyers; facilitate the progress of the due diligence investigation, prepare and manage completion of a formal Business Purchase Agreement and generally assist with the business sale.

Agency relationships in business ownership transactions involve the representation by a qualified Business Broker (on behalf of a business brokerage company) of the selling principal. That person is usually a seller although there are circumstances where a buyer may retain a broker to source a business to buy. The principal broker (and his/her agents) then become the agent/s of the selling principal, who is the broker's client. The other party in the transaction, who does not have an agency relationship with the broker, is the broker's customer.

Business Brokers since 1996 and in the Philippines since 2016

LINK's professional reputation is built on integrity, honesty, uncompromising quality and a passion for bringing businesses and buyers together.

LINK's Business Brokers are committed to helping businesses maximize their value and facilitate a smooth transition period. The Business Brokers manage the negotiations between the seller and buyer, discusses cost-saving measures to preserve businesses and jobs, helps with the completion of a formal contract to buy the business, assists in the due diligence investigation and generally facilitates the entire sale process.

With a strong focus on workplace training and rigid quality control, LINK is established internationally as the authority on selling businesses.

Established in 1996 in Auckland, New Zealand, LINK's success and a strong demand for the high quality of service for which LINK is renowned has led to LINK Business Brokerages opening in Australia, the USA and the Philippines. The team at LINK is proud of the company's history and growth and is committed to continuing the tradition of selling businesses, as only LINK can.

LINK's success comes from a commitment to excellence, ongoing training, systems enhancement and retention of high quality expertize. LINK Business Brokers have experience across relevant sectors from franchise and rural business, to retail, services and substantial business. LINK Business Brokers draw from experience in these sectors, offering unique insider knowledge in the business category relevant to you.

LINK in the Philippines is led by Efren Pascual. Efren is a vastly experienced business owner having operated ventures in the retail, wholesale, manufacturing, construction and hospitality sectors. He has owned businesses independently and as a franchisee.

His first-hand experience with Business Brokers when buying and selling his own businesses revealed the valuable support, assistance and services that they provide. He became a LINK Business Broker in Auckland, New Zealand and developed a high level of expertise in guiding business owners and buyers in a wide range of business categories through the acquisition and divestment process. Local community leadership experience and excellent communication skills equip Efren well to relate to people with varying social and cultural backgrounds and at all levels of business management experience.

After fifteen years in New Zealand, Efren returned home to Manila in 2016 to establish the LINK Business Brokerage in the Philippines. Efren is an excellent guide and mentor for the growing team of LINK Philippines Business Brokers and a highly competent and experienced Business Broker for business buyers and sellers.


LINK's success as a market leading Business Brokerage is based a unique approach to facilitation and a focus on delivering exceptional service.

LINK's success comes from our unique, tailored service. Our Business Brokers are grouped into their own specialised divisions, from franchise and rural business, to tourism and substantial business. All of our brokers in these divisions have past experience in these industries, offering unique insider knowledge into your desired sector.

Why has LINK opened in the Philippines?

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